Cardiff and Vale University Health Board is seeking a Digital Communications Officer to enhance its digital presence and engagement strategies. This role requires a degree in communications, digital communications, IT, or a related field, or equivalent experience in digital communications and public relations.
As a key part of the communications team, the Digital Communications Officer will develop and manage digital content, ensuring effective online engagement with patients, staff, and the wider community. The role involves creating impactful campaigns, optimizing digital platforms, and leveraging social media to promote the health board’s initiatives.
This is an exciting opportunity to contribute to one of the largest Integrated Health Boards in the UK, serving over 500,000 people across Cardiff and the Vale of Glamorgan. A Certificate of Sponsorship (CoS) is available, making this role open to qualified international candidates.
About the Trust
Cardiff and Vale University Health Board is one of the largest Integrated Health Boards in the UK, employing over 15,000 staff and delivering more than 100 specialist services. Operating across six hospital sites, the health board offers a wide range of career opportunities. Serving a population of approximately 500,000 people in Cardiff and the Vale of Glamorgan, the organisation is committed to addressing local health and care needs while collaborating with partners to develop regional healthcare services.
With a mission of “Caring for People, Keeping People Well,” Cardiff and Vale University Health Board envisions a future where everyone has an equal chance of leading a healthy life. The organisation is driven by its 10-year strategy, Shaping Our Future Wellbeing, which focuses on innovation, improvement, and clinical research to contribute to a healthier Wales. Strong partnerships with staff and the wider community play a crucial role in achieving these goals.
Cardiff, the vibrant capital of Wales, provides an exceptional environment for living and working, with a rich offering of sports, arts, and cultural attractions. Located to the west of the city, the Vale of Glamorgan boasts stunning countryside and a dramatic coastline, offering a balance between city life and rural living.
Position: Digital Communications Officer
Salary: £30,420 – £37,030 a year
Job Type: Full Time
Location: Cardiff
About the Role
Do you have strong digital communications skills? Do you know the difference between Tik Tok content and CMS content? Do you have a flair for creativity and design?
We have a post for a Digital Communications Officer to join the busy communications and engagement team within Cardiff and Vale UHB and focus on the Keeping Me Well project, working closely with our therapies teams. The post is new to the organisation to increase the engagement with our staff and communities of the Keeping Me Well project and website,
The successful candidates will be required to produce effective communications and have knowledge of social marketing; modern methods of digital communication and engagement will be essential.
They will also have strong skills in website development and CMS platforms.
The post holders will be based with the Communications and Engagement Team at Woodland House, Maes y Coed Road, Cardiff.
The ability to speak Welsh is desirable for this post; Welsh and/or English speakers are equally welcome to apply.
Main duties of the job
- This role requires a digital communications professional to plan and implement digital communications on behalf of the Keeping Me Well project.
- It requires delivery of the corporate e-communication functions, including design and content management of existing platforms used by the organisation (website, Intranet, digital screens, videos etc).
- The role will also develop, implement, maintain and evaluate innovative digital communication campaigns, making best use of new media opportunities. Digital communications will be tailored for a wide range of audiences so that they engages staff, stakeholders, media and the public.
- The post-holder will support training to enable other digital champions within the organisation to maintain online platforms and undertake digital communication projects. The individual will be able to provide advice to others within the organisation on digital communications, linking closely with managers, staff and committees.
- Plan digitally based communication activities that are responsive to internal staff and external customers, balancing the need for proactive service development and the reactive demand of operational responsibilities.
- Influence and persuade committees and staff on appropriate digital communication approaches.
- Possess a political awareness and understanding of the complex NHS and political issues and changing strategic situations and adapt messages on digital channels accordingly.
- Support delivery of the mechanisms to deal with digital internal and external web and social media enquiries, ensuring a responsive service to internal and external customers. In responsive situations (major reputational issue), participate in the communication departments wider communication enquiry service.
- Maintain structure, content, functionality and accessibility of the health boards digital communication channels including websites, Intranet and social media; ensuring accuracy and that accessibility and navigation are compliant with recognised web usability and accessibility standards.
- Be an expert user of the content management system (CMS), and positively input to ongoing improvement and development
Person Specifications
Qualifications
Essential
- Educated to degree level in relevant field (communications, digital communications, or IT), or equivalent level of work experience including practical knowledge and experience of methods and approaches as they relate to digital communications and public relations.
Experience and skills
Essential
- Previous experience of working in a communications team. Evidence of providing communication services across digital channels with a proven track record. Proven track record in development and delivery of effective electronic communications as part of a proactive campaign. Experience of creating basic graphic design to help communicate messages. Basic video shooting and editing experience.
Skills
Essential
- Strong communication skills – both written and oral – to communicate and engage positively with leading clinicians and professionals, wider staff, the public and other internal and external stakeholders Report writing and presentation skills Ability to convey complex information clearly and concisely to a wide range of audience, tailored to their needs.
Skills
Essential
- Ability to work to deliver to strict deadlines. Flexible approach to work and needs of the service.
Benefits
Certificate of Sponsorship
Applications from job seekers who require current Skilled worker sponsorship to work in the UK are welcome and will be considered alongside all other applications.
Required Documents
- CV/Resume
- Cover Letter
Application Process
To learn more and apply, please visit the NHS Website
Application Deadline
March 20, 2025